$22 per truck per month on the annual plan (Essential, ≤ 100 trucks); higher-volume pricing available above 100 trucks
Full Service Platform starting at $2,080 per month per vendor's pricing page; Enterprise tier custom-quoted [R1]
Asset-based, flat per truck, unlimited user seats; Essential through Enterprise tiers
Single platform subscription with unlimited users included; pricing scales by feature tier (Full Service Platform vs Enterprise) [R1]
Full Service Platform starting price published on roserocket.com/pricing; Enterprise tier custom-quoted [R1]
USPS, livestock, reefer, cross-border, brokerage, specialized hauling, general freight
Freight brokers, 3PLs and brokerages, shippers, LTL/FTL carriers, hybrid carriers, dedicated fleets [R2]
Industry-specific modules included at no additional monthly charge, on every tier
No published vertical-specific modules for USPS, livestock, or FSMA workflows; freight types supported through configuration of the general carrier and brokerage platform via no-code Builders [R1, R2]
Approximately 30 days or less
90-day guaranteed go-live per vendor's pricing page [R1]
Onboarding starts at $2,500 with additional integrations, EDIs, and training added as required
Included in Full Service Platform subscription as "white-glove implementation"; Enterprise tier adds extended hands-on deployment [R1]
Email standard, phone support on Premium+, priority/DM support on Platinum+
Included with subscription; Enterprise tier adds dedicated account management, priority support, and custom SLAs [R1]
Hosted natively with no per-transaction fees; different tiers have access to unique EDI advantages
EDI included in the integration list; per-partner pricing not centrally published; open API and webhooks available for custom builds [R1, R3]
AI-native architecture, trained on your own lane data: Route and Load Optimization, Auto-Assignment, Intelligent Load-building, and many more
Markets the platform as "AI-Native" with TMS.ai consumer-facing brand featuring three AI agents: TED (email-to-order), Rosie (order assistant), and Rocky (onboarding) [R1, R4]
Jonas Software, 35+ years in vertical-market software
Independent, headquartered in Toronto; founded 2015; Series A and Series B funding rounds reported [R5, R6]
14,000+ trucks, 12 million+ shipments
Vendor states "Trusted by 100,000+ people in supply chain" and "Over $2.7 billion in freight processed in 2024" on its homepage [R4]
Comparison based on publicly available information as of May 2026. Pricing structures may change, so verify current details with each provider.
Tracx publishes every tier on the pricing page with full features and transparent pricing for every fleet size. Rose Rocket publishes a single Full Service Platform starting price of $2,080 per month on roserocket.com/pricing, with Enterprise pricing available through their sales team.
$22
Full dispatch, billing, compliance, mobile app, AI dispatch suggestions, route optimizer, all industry modules, unlimited user seats, standard email support
$29
Essential plus carrier and customer portals, AI custom report builder, scheduled reports, phone support, purchase orders, multi-currency, 1 free EDI connection
$34
Premium plus FreightBid AI, KPI scorecards, multi-division support, read-only API access, batch invoicing, priority/DM support, 2 free EDI connections
Call for Quote
Platinum plus custom programming, private server deployment, dedicated support; 50% off all EDI setup costs
Tier prices reflect annual plan rates for fleets of 100 trucks or fewer. Higher-volume pricing available above 100 trucks. Enterprise pricing available on request.
See tracxtms.com/pricing for complete details.
For most mid-market fleets, the gap between Tracx's per-truck pricing and Rose Rocket's platform subscription floor is the most direct comparison point. Below is what each platform looks like at 50 trucks based on publicly available information.
$1,100
Flat per truck, unlimited users, all industry modules included
$1,450
Adds portals, AI reporting, phone support, purchase orders
$1,700
Adds advanced AI, multi-division, API access, batch invoicing
Call for Quote
Custom programming, private deployment, dedicated support
Starting at $2,080
Vendor's published starting price; Enterprise tier custom-quoted [R1]
A 50-truck fleet on Tracx Essential pays $1,100 per month at $22 per truck on the annual plan, with every industry module and unlimited user seats included. Rose Rocket's published Full Service Platform starting price is $2,080 per month, which applies regardless of fleet size at the entry tier. For smaller fleets, the gap widens further: a 10-truck fleet on Tracx Essential is approximately $220 per month, while the Rose Rocket starting price remains $2,080.
Pricing comparison based on publicly available information as of May 2026.
Rose Rocket's published Full Service Platform price starts at $2,080 per month per their pricing page, with the Enterprise tier custom-quoted on top. The model includes unlimited users and represents a flat platform fee that applies regardless of how many trucks you operate at the entry tier.
Tracx uses asset-based pricing: a flat per-truck rate with unlimited user seats at every tier, no platform minimum. At $22 per truck per month, a small fleet pays in proportion to its size, while a 90-truck fleet on Essential pays about the same as Rose Rocket's entry tier with substantially more industry-specific functionality included. For mid-market fleets, the per-truck model often delivers a lower total cost.
Rose Rocket serves freight brokers, 3PLs, shippers, LTL/FTL carriers, hybrid carriers, and dedicated fleets, with strong general-freight workflows and no-code Builders for custom configuration. The platform does not publish vertical-specific modules for USPS Highway Contract Routes, livestock hauling with welfare reporting, FSMA-compliant temperature monitoring, or permit cost calculation for specialized hauling.
Tracx includes all of these as purpose-built industry modules at every tier. For carriers running specialized freight as the primary operation, the difference between configurable general workflows and purpose-built vertical modules shows up in daily efficiency: less workaround, less manual data entry, less dependence on external tools to fill the gaps.
Rose Rocket includes EDI in the Full Service Platform integrations list, with open API and webhooks available for custom builds. EDI per-partner pricing is not centrally published, which makes it harder to estimate total operational cost for carriers handling significant shipper or broker EDI traffic.
Tracx hosts EDI natively with no per-transaction fees, no third-party middleware, and published per-partner pricing. Premium tier includes 1 free EDI connection, Platinum includes 2, and Enterprise customers get 50% off all EDI setup costs. For carriers handling high EDI volume, knowing exactly what EDI will cost across all your trading partners is a meaningful operational advantage.
Rose Rocket is an independent company with reported Series A and Series B funding rounds. They've built a strong platform with rapid growth, including the recent TMS.ai sub-brand and AI agent suite (TED, Rosie, Rocky). The independent VC-backed path comes with the typical considerations of any growth-stage company: future ownership, capital cycles, and roadmap continuity.
Tracx is part of the Jonas Software portfolio. Jonas has been investing in vertical-market software for over 35 years and brings long-term capital, operational stability, and a parent-company commitment to platform development. For carriers making a multi-year TMS commitment, long-term platform stability is worth weighing.
Both Tracx and Rose Rocket position themselves as AI-native. The capability comparison below covers the AI-native TMS challenger set, with every claim sourced.
Tracx and Rose Rocket overlap on the core AI capabilities every modern platform now offers (auto-build loads, geofence notifications, backhaul matching through Rose Rocket's Rosie agent). The widest gaps show up in specialized freight workflows: industry-specific automation, compliance automation, permit cost calculation, and USPS HCR auto-dispatch. For carriers running general freight or brokerage, the overlap is meaningful. For specialized freight operations, the gaps are where the comparison decides.
Tracx and Alvys overlap on the core AI capabilities every modern platform now offers. The widest gaps show up in specialized freight workflows: industry-specific automation, compliance automation, permit cost calculation, and USPS HCR auto-dispatch. For carriers running general freight, the overlap is meaningful. For specialized freight operations, the gaps are where the comparison decides.
Tracx connects directly to the tools your operation already runs, all managed from a single add-ons panel inside the platform. The native integration list spans accounting, payroll, ELDs, telematics, visibility, load boards, factoring, fuel, customs, dashcams, and more.
QuickBooks Online, QuickBooks Desktop, Sage, Xero, Paycom
Direct Integrations: Samsara, Motive, Verizon Connect, Geotab, Omnitracs, Zonar, Rand McNally, EROAD, Titan, FleetComplete, Prometheus, ISAAC Instruments, FourKites, project44, MacroPoint
Plus 290+ ELD and telematics providers through the Tracx Terminal universal API integration. If your current ELD or fleet tracking platform isn't listed above, it's very likely already supported through Terminal. This is a meaningful advantage over most TMS platforms, which limit you to a fixed list of GPS partners.
DAT Freight, Loadlink, DAT Factoring, Atlas Factoring, Triumph, MyCarrierPackets
Thermo King, Carrier Transicold, Tive, Ship.Cars, Super Dispatch, CarShipIO, Oversize.io
EFS Fuel Cards, ProMiles, BorderConnect, Terminal universal API
Twilio SMS, Google Calendar, Outlook Calendar
Lytx, Netradyne
USPS, Kellogg, Walmart, Penske, Ryder, C.H. Robinson, DHL, Molson Coors, BNSF, FarEYE, TQL, Canadian Tire, Princeton TMX, plus custom EDI connections built on request
Rose Rocket connects to 100+ ELD providers per their help center, plus 20+ pre-built integrations across accounting, EDI, and visibility, with open API and webhooks for custom builds [R7]. Tracx adds breadth through the Terminal universal API integration, supporting 290+ ELD and telematics providers, plus broader category coverage including factoring (DAT, Atlas, Triumph), refrigeration monitoring (Thermo King, Carrier Transicold, Tive), specialty hauling (Ship.Cars, Super Dispatch, Oversize.io), and AI dashcams (Lytx, Netradyne). For carriers with specialized workflow needs or large existing telematics commitments, the cross-category depth is where the meaningful difference shows up.
[R1] Rose Rocket pricing page: Full Service Platform "Starting at $2080/month" with "Guaranteed go-live in 90 days," "Unlimited users (no per-seat fees)," and "white-glove implementation"; Enterprise tier custom-priced with dedicated account management and priority support. https://www.roserocket.com/pricing
[R2] Software Advice Rose Rocket profile (vertical and platform descriptions). https://www.softwareadvice.com/scm/rose-rocket-profile/
[R3] Capterra Canada Rose Rocket listing. https://www.capterra.ca/software/153047/rose-rocket
[R4] Rose Rocket homepage: "AI-Native TMS… Trusted by 100,000+ people in supply chain… Over $2.7 billion in freight processed in 2024… 470+ new features and updates released in 2024." Features TMS.ai brand and TED/Rosie/Rocky AI agents. https://www.roserocket.com/
[R5] FreightWaves, "Rose Rocket raises $25 million for cloud-based TMS." https://www.freightwaves.com/news/rose-rocket-raises-25-million-for-cloud-based-tms
[R6] FreightCaviar, "Rose Rocket Raises $38M in Series B for TMS Expansion." https://freight-caviar.beehiiv.com/p/rose-rocket-raises-38m-series-b-tms-expansion
[R7] Rose Rocket TMS System page: "Connect to 20+ pre-built integrations like ELDs and Accounting, or exchange data using APIs and EDIs." Help center: "To see the full list of 100+ ELD that Rose Rocket supports, click here to learn more." https://www.roserocket.com/tms-system; https://help.roserocket.com/platform/eld-integration-overview
